Senior Vice President, Brand Creative at Rebecca Minkoff

It was a tall task but in 2016 I began on the journey of giving the contemporary women’s brand Rebecca Minkoff a make-over, everything from the logo, to hang tags, all the way through to sunglass cases. I brought in architects to re-do the stores, I had the office painted, here’s some of that work …

Spring 2017 Lookbook

 

Fall 2017 Runway Show

Oversaw all marketing and creative for an influencer-heavy fashion event held at The Grove in LA

 

Launched Watches as a New Category in 2017