Senior Vice President, Brand Creative at Rebecca Minkoff
It was a tall task but in 2016 I began on the journey of giving the contemporary women’s brand Rebecca Minkoff a make-over, everything from the logo, to hang tags, all the way through to sunglass cases. I brought in architects to re-do the stores, I had the office painted, here’s some of that work …
Spring 2017 Lookbook
Fall 2017 Runway Show
Oversaw all marketing and creative for an influencer-heavy fashion event held at The Grove in LA
We shut down The Grove in Los Angeles for our Spring 2017 Runway Show. See our favorite moments from the epic day, and watch and shop the show on rebeccaminkoff.com. #myRM #RMGoesGrove Joined by singer-songwriter Milck to share her fearless message. Our revival of the M.A.B.
Launched Watches as a New Category in 2017
