Hi, Iām Tony, a Creative Director based in New York City but will travel for good projects.
Scroll fearlessly, I promise not to speak in third-person.
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Sometimes you want to re-invent yourself. Like getting bangs. I get it. Sometimes brands want that re-boot too. Iām here for you šš¼āāļø
Check out the makeover I gave Uri Minkoff as SVP of Brand
Hey you, itās me
Creative Director with experience in fashion, beauty, travel & hospitality. The art bits are as important as the copy bits, and I normally have an opinion on both.
I used to be the Creative Director at a small brand called Ralph Lauren
Most recently I was Head of Creative at Virgin Voyages, a startup launched in 2020 by Virgin Group + Bain Capital
Virgin: āThe shipās not built yet, figure out a way to make content.ā
Me: āmākay!ā
Youāre doing amazing sweetie, I promise thereās not much more to scroll.
Some Digital Products
A healthy serving of restaurant concepting & content creation. My portfolio thanks me, my waistline does not.
What do you do when youāre in charge of the entire brand expressionāfrom store redesign to redesigning the shoe box, all things digital from web to social, and all campaign & product photography? You makeover the entire kit n caboodle.
As SVP of Brand Creative at Rebecca Minkoff, my mission was to take her from basic to cool.
Youāre my type
A mixtape of type explorations, editorials and some stuff that didnāt make it to market.
Here are some other examples of my UX/Design/AD/Copy work. Mainly smaller side projects where I did everything but the dev.
