Hi, I’m Tony, a Creative Director based in New York City but will travel for good projects.
Scroll fearlessly, I promise not to speak in third-person.
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Sometimes you want to re-invent yourself. Like getting bangs. I get it. Sometimes brands want that re-boot too. I’m here for you 💇🏼♂️
Check out the makeover I gave Uri Minkoff as SVP of Brand
Hey you, it’s me
Creative Director with experience in fashion, beauty, travel & hospitality. The art bits are as important as the copy bits, and I normally have an opinion on both.
Ralph Lauren
I once was the Creative Director at this small American upstart. I also launched its first creative photography studio.
Virgin Voyages
I was Head of Creative for the launch of this maritime hospitality brand by Virgin and Bain Capital in 2020
Virgin: “The ship’s not built yet, figure out a way to make content.”
Me: “m’kay!”
Convene
Creative Director for their 2024 Brand Campaign
You’re doing amazing sweetie, I promise there’s not much more to scroll.
Some Digital Products
A healthy serving of restaurant concepting & content creation. My portfolio thanks me, my waistline does not.
Creative Director, select works from 2022-2023. If you have the time, they’re actually quite delightful little food stories. Treat yourself, its lo-cal.
GOLDBELLY
What do you do when you’re in charge of the entire brand expression—from store redesign to redesigning the shoe box, all things digital from web to social, and all campaign & product photography? You makeover the entire kit n caboodle.
As SVP of Brand Creative at Rebecca Minkoff, my mission was to take her from basic to cool.
You’re my type
A mixtape of type explorations, editorials and some stuff that didn’t make it to market.
Here are some other examples of my UX/Design/AD/Copy work. Mainly smaller side projects where I did everything but the dev.
